Category Archives: Event Planning

Separate Your Summer Wedding from the Crowd

Summer wedding season is here. If you are like most people, you already have at least 3 weddings to attend between now and the end of August. And while those weddings are in full swing and will most likely be amazing, many of you will be looking for ideas for your big day for next…
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The Value of Focus Groups In Event Planning.

In 1980-81, when Steven Spielberg's production team was researching a new story idea about a young, lost "Alien" from another planet, the team suffered the inevitable, unsettling frustrations of bringing a new idea to life. At some point in the creative process, they decided to enlist the support of their potential audience: young children! If…
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