Summer is a tough time for many businesses. People take vacations and prefer to be home with the family after a long day of work. Yet, if you go all summer without reminding people that you are open and ready to work, you may find September to be a very slow month. Therefore, summer is the perfect time to plan a client outreach event that is fun for the entire family. Getting everyone involved can be a great opportunity to show your softer side as a business and allow people to have a good time while remembering you are still open and working hard.
Not the Same Ol' Golf Outing
Most businesses think of the spring and summer months as the time for golf outings. While these are almost always successful, they are plentiful. Another golf outing is not going to help you and your business stand out from the crowd. Therefore, you want to make sure your summer outing is memorable. Depending on where your business is located, there are numerous outdoor events you can host that can be exciting and fun for the office and their families. Some fun events would include a mini-golf outing or a day at the races, wherein your client base and their kids and spouses can race cars on a closed track. You may even wish to host your own version of the Kentucky Derby, inviting people to come out to local horse races in their craziest hats. Other fun and exciting ideas can be much more simplistic, such as renting out a campground for a barbecue type event or hosting a cook-off. All of these types of events will help you stand out from the crowd and get to know your client base on a more personal level.
Networking, Not Working
The key to your summer client event must be networking, as opposed to working. Keep the event light hearted. Do not discuss business at the event, but remind anyone that has a business question that you will contact them on the next business day to follow up. This is an opportunity to introduce your clients to other clients and build a network of like-minded business professionals. Just remember, networking at any time is always a great idea, but working is not.
If done properly, your summer event will be something that will be the talk of the business community for the rest of the season. People will look forward to next year’s invitation and will clamor to get on your invite list. It is a perfect opportunity to showcase you and your business as the people and business that are in the know.
If you are looking to create the perfect summer event to showcase your business and network, contact the experts at Event Makers America at 952-927-7541. Our team can help you create an event to remember that will be easily duplicated for years to come. With our help, you can enjoy your event as much as your guests.